Inbound Marketing: A Moving Tale of Membership, Donations and Falling in Love

Inbound marketing is what drives most online marketing. It’s the opposite of traditional outbound marketing, whereby marketers come to leads. Inbound uses digital techniques and messaging to bring leads to websites.

• Learn about the four phases of the inbound marketing sales funnel.
• Follow a fictional character as she locates a nonprofit online, becomes a member, and ultimately ends up becoming a donor.
• Get a behind-the-scenes view of how inbound techniques guided the fictional character—unbeknownst to her—through the sales funnel.